300Pix Web Design & Marketing
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What sets us apart from other web designers?
Many individuals and companies offer web design without fully understanding
the purpose of a website. In other cases the so-called web designer is a
specialist in one narrow aspect of the web design process. As a result of
incomplete understanding of every aspect of the web design and development, the
web sites will not perform up to the expectations. A website which is not well
planned and executed will make the owner wonder what they needed that website for.
For a creation of a web site that really does the job several key elements need
to be in place. A professional website requires skills in at least four
distinctive fields and we can proudly state that we as a team are proficient in
all of them.
- Professional design and content layout.
- Professional web development and implementation, utilizing the most recent techniques ensuring compatibility with all major browsers and fast download.
- Optimization of the website for the Search Engines.
- Internet marketing and advertising.
The images, the color scheme and the content of a website should convey the right message. You may have the best products to offer but if they are presented in fuzzy and ugly graphics they will not capture the visitor's attention.
You may have great information on various topics but if it is not organized in a logical manner the visitors will never find it.
After the visitors get on your web site, you have several seconds to capture their attention and to lead them to the particular article, product, service or word they are looking for. If your website fails to do that the visitors simply go to the next one.
You can achieve that through a combination of a direct message and creating a meta image of your company that gives a subconscious reassurance to your visitors. This meta image includes your logo, the logos of the professional organizations your belong to, your privacy policy and other similar elements that reassure the visitors in the legitimacy of your company.
Creating of a Logo and branding is considered a separate job but sometimes it
is done together with the design of the website.