Corporate Identity

Research has shown that it is not really the price of products and services or their attributes that are most important for the consumers, but rather the credibility and appeal of your company created through the company’s image.

Corporate Identity is the "personality" of a company. It is designed to assist the realization of business objectives, and is usually demonstrated by way of branding and the use of trademarks.

Corporate identity is the identifiable image, which makes the company different from the rest of the companies.

Corporate identity is fashioned by the parts that create a communicational style:

Logo
Website
Letterhead
Business Cards
Envelopes
Presentational folders
Marketing Materials

Posters
Postcards
Print Ads
Banners
Video Commercials

A strong identity distinguishes your company name and brand, making it recognizable to the target audience.

It’s preferable to start with the creation of a logo since the development of the identity will depend on it. The logo will be present in all the materials that create the corporate identity. The logo contains the company colors which are the base for the corporate design.

The corporate identity is an ideal way to transmit the image that the company wants to convey.